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Coasting : Issue 3 2009
What does that occupation involve? My role here at Sign*A*Rama, Tuggerah often involves talking with a client about what they want in a sign or logo. We might discuss typeface styles (fonts), images/graphics, or colours. I then design a concept/artwork using computer programs such as Illustrator, Photoshop and Flexi. Once the client has approved our design we put the job into production. We work in two types of media – digital (which could have graphics, images and lots of colours) and vinyls (which usually use one to four solid colours). Every job is custom made. There was a time when signs were all hand painted (some people still do this style of sign). With today’s technology we can make signs much quicker than a hand-painted sign using a large format digital printer. What fi rst attracted you to this job? Ss I’ve always been interested in art, design and computers. When I was younger I loved to draw. When I was in high school I did work experience at a local newspaper and loved designing on the computers, and everything else that was involved, so I decided to pursue it as a career. What training/preparation is required? I have a Diploma in Graphic Design and a few other certifi cates such as in Information Technology and even in Meetings and Events. My latest completed course is Certifi cate IV in Web Design (from Hornsby TAFE). The Graphic Design Diploma course is a one- year full-time course at TAFE, but you must do the Graphic Design Certifi cate IV course fi rst which is also one-year full-time. Some people may even do the Graphic Design Fundamentals course. Best part of the gig? I enjoy creating a piece of artwork that I can see through from start to fi nish, whether it be signs, vehicle graphics, building signage or stationery, to name a few. It’s a great feeling seeing the positive reaction of a client when they come in to collect their completed job. Worst part of the gig? Some days can be quite busy and I don’t get a chance to do much design work, leaving me feeling unsatisfi ed - even though I have done a lot of other things. Most interesting day on the job? Every day is different and you never know what the day may hold for you. For instance, I helped put up our sign when we fi rst opened here and we worked in a scissor lift to do it. What salary can a new-starter expect in this job? You can expect something around $30K. Then, as you become more experienced, and depending on your attitude and ability, you might get a pay rise. What do you hope to be doing for work in 10 years? I hope to still be a passionate graphic designer, working with an exciting company in the advertising, publishing and design world where I can use my creative and organisational skills and which offers progress and stability – maybe Sign*a*Rama. MODERN PALETTE : Dana Ivosevich uses digital technology to create what was once painted only by hand. Central Coast’s Largest & Most Respected Dealership Low capped Service Pricing Right Across the New Toyota Range brianhilton.com.au Over 40 years of established reliability in sales & after-sales service Largest range of new & used vehicles on the Central Coast Open 7 days a week at 3 convenient locations Earn points with the renowned Driver’s Club Loyalty Program $130* CAPPED SERVICE Pay just $130 per service* for up to the first 6 standard scheduled services over 3 years or 60,000km (whichever comes fi rst). *Camry, Corolla, Aurion & Yaris just $130 per standard scheduled service, effective from January 2009 compliance plate vehicles and onwards. 170 Pacific Highway, Wyong // Ph: 4353 1122 // Fax: 4351 2241 Brookes Avenue, North Gosford // Ph: 4328 2888 // Fax: 4329 1111 1 Charleton Street,Woy Woy // Ph: 4344 1455 // Fax: 4344 1448 c8574347-6Aug
Issue 2 2009
Issue 4 2009